1 Case Study – Commercial Credit Card Solutions New Product Concept Evaluation in Hong Kong The challenge A leading financial services provider intended to launch a novel commercial transaction card targeted at the logistics sector in Hong Kong. It sought to assess the likely scale of market demand and potential customers’ receptiveness towards the offering. The objective of the study was to assess the immediate and long-term potential for a business card targeted at Hong Kong’s logistics sector. This would allow the client to identify attractive SME customer segments, determine desirable product features and generate positive reception among customers. 2 Case Study – Commercial Credit Card Solutions New Product Concept Evaluation in Hong Kong The process Spire commenc

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