1 Case Study – Medical Reagents Strategic Business Review for Diagnostic Reagents The challenge A multinational chemical manufacturer planned to enter the diagnostics reagents market in India. The objectives of the study were to assess India’s market size for diagnostics reagents as well as understand purchasing practices and pricing schemes to facilitate a successful product launch. 2 Case Study – Medical Reagents Strategic Business Review for Diagnostic Reagents The process Spire undertook secondary research to grasp local certification requirements as well as to identify interview targets. This was followed by: On-site interviews with dealers, distributors and manufacturers of diagnostic reagents Face-to-face and telephone interviews with nursing homes, hospitals an

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