© 2021 Bombora www.bombora.com/data @bomboradata Hornbill is a global leader of cloud-based workflow application software for IT , HR, security, and customer service teams. Its motto ‘making life at work better’ is at the heart of the business and how it differentiates in the competitive IT service management and workflow automation space. As a growing business, Hornbill knew it had to ramp up its marketing and sales programs to meet its aggressive goals. The problem: it had a limited universe of target accounts to market and sell to in its HubSpot database. Furthermore, the COVID-19 pandemic hit causing Hornbill to radically change its marketing channel mix to digital lead generation. While researching contact provider platforms, Hornbill’s Head of Digital Marketing Trevor Kil

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