STRATEGIC RELATIONSHIPS UNITED HEALTHCARE OF WISCONSIN – RELATIONSHIP MARKETING To increase the visibility of the largest health insurer in the state by building and strengthening its relationships with key leaders in Wisconsin’s business and insurance industries and among the media. Leaders in Wisconsin business and insurance companies, local media. Bottom Line developed a relationship building and media relations plan, and provided ongoing strategic counsel by leveraging its extensive network of health care contacts throughout the state on behalf of UnitedHealthcare. Bottom Line identified and scheduled meetings to connect UnitedHealthcare executives with target audience members. Bottom Line also created agendas and leave- behind materials to use during key me

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