Relationship marketing: The human approach to personalization Despite the progress marketers have made to know their customers better, a new study reveals they still have far to go. 2 The Business of Brands Ad Age October 2022 Custom white paper Relationship marketing: The human approach to personalization As marketers scramble to know their customers better and increase engagement, a new study reveals the progress they’re making—and how far they have to go Navigating today’s marketing landscape is a tricky task. Marketers are feeling the pressure to increase results, but the martech and adver- tising infrastructure they’ve leaned on for years is rapidly becoming obsolete. Personalizing across multiple channels is difficult, and retain- ing customers can be a challenge wit

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