Case Study
America’s Second Harvest Of Wisconsin –Event
STRATEGIC RELATIONSHIPS AMERICA’S SECOND HARVEST OF WISCONSIN – EVENT To organize and host an event in celebration of the 20 th Anniversary of a nonprofit organization that redistributed more than 160 million pounds of food to the hungry across Wisconsin. Public officials, financial and food industry donors, news media, and general public. Our team developed the theme “20 Years...160 Million Meals” and the graphic theme of a bushel of apples, reflecting the first donation received by the organization. Invitations to the event featured a bushel of apples and small bushels of apples adorned tabletops. To creatively bring the unimaginable concept of 160 million pounds of food to understandable visual levels, we created a display of rice, with each grain signifying