STRATEGIC COMMUNICATIONS THEDACARE CENTER FOR HEALTHCARE VALUE – POTENT MEDICINE To launch ThedaCare Center for Healthcare Value’s latest book, Potent Medicine, and create buzz to drive sales. Healthcare media, book review media, healthcare leaders, business leaders, legislators, and internal contacts. Bottom Line worked closely with the Center over a six month period and engaged in a variety of marketing tactics to achieve the Center’s goals, including: - Executive summary: An 8 page summary of the book’s highlights in an easy-to-read design. - Key messaging document: WHY should readers pay attention to this book. - Lessons learned: WHAT will readers take away. - PowerPoint slides: We added slides featuring the book to the end of the Center’s presentations,

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