Hackett add style using Pure360 email marketing The Challenge Hackett wanted to reach their extensive database, with a relevant message at the right time – the key formula to brilliant email marketing campaigns. The Solution This iconic brand has stores throughout the UK, Europe and further a eld, segmenting their database is vital. With segmented lists, store specic or gender/geographically tailored email marketing campaigns can be sent. Hackett uses PureCampaign’s ‘List Building Interface’ which enables the building of lists by demographics such as geographical location and gender. With a system in place to manage their lists, the issue of when to send campaigns was next on the agenda. Cue PureCampaign’s ‘Intelligent Time sending’. This nifty tool enables Hackett to analyse ‘when’ thei

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