Salonwear Direct – Moving salon fashion forward From humble beginnings Before Pure360 were on Salonwear Direct’s email marketing scene, the company were using DIY methods of email communication via Microsoft Word... hmm, not ideal then. The images were low quality and there was very limited tracking information. Craig explains: “It would take me all week to send out an email and then I wasn’t even sure if they were being blocked by spam lters. I had been looking for alternatives for a while after informing my boss my time was being well and truly wasted and we could be doing a lot better. I rst heard of Pure360 whilst listening to my favourite internet marketing podcast run by Kelvin Newman at SiteVisibility who said they were good value for money and a friendly bunch in Brighton so I de

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