Marketo Achieves Unrivaled Competitive Intelligence With Datanyze Being inundated with inbound leads is a good problem to have. That’s exactly what Marketo (http://www.marketo.com), a premier marketing automation platform and leader in digital marketing solutions, faced. Thousands of leads were being driven in, but Marketo just didn’t have adequate data to quickly and effectively sift through them all to find the ones worth pursuing. Patrick Chen, Senior Manager of Marketing Operations, needed a better way to score and route the right leads to sales at the right time. He searched for a layer of intelligence that would enrich inbound leads as they came in, and shorten Marketo’s sales cycle once the qualified leads were handed off to sales. After trying a number of competing technologies, he

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