Case Study: MyTona Two ways to stop mobile ad fraud How Games can prevent fraud for 100% effectivenessLooking at the distribution of ad fraud among all the verti- cals Adjust measures, Games accounts for a third of all fraud blocked by the Fraud Prevention Suite. If you’re a Game publisher and have paid for mobile adver- tising to attract new users, it’s very likely that your campaign has been tainted by one of the five kinds of mobile ad fraud we know to exist. Furthermore, if your game includes in-app pur- chases, it’s probable that some users have tried to steal them. Since working with Adjust, MyTona has acquired more than 12 million users across all plat- forms: including iOS, Android and Windows. Their principle issue was that as the number of paid installs increa

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