Stopping Ad Fraud at Scale With marketing activity across the globe, Viber was able to stop performance ad fraud in its tracks. CASE STUDY: RAKUTEN VIBERViber scaled media spend while maintaining data accuracy Viber has a strong global footprint, but is still actively growing its user base across Europe, Asia and North America. When apps are growing, they often become targets for fraud and Viber decided to get ahead of the problem. In order to scale its paid activity, Viber decided to enlist an agency that would manage media buying via ad networks. The agency was also responsible for onboarding and connecting Viber to new partners, as well as guaranteeing high quality and legitimate traffic -- ensuring Viber wouldn’t become a target of fraudulent behavior. Viber gets ahead of Ad f

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