Tying Desktop to Mobile to increase conversion to paying by 43% CASE STUDY: ABA ENGLISHThe Challenge The ABA English team thinks big, and has a tremendous vision for the business. Its strategy has two main directions: to grow the active user base by acquiring new users and to maintain its current user base, while increasing conversions to purchase rates and overall LTV (reducing dropout). ABA English invests a lot in user acquisition campaigns, and as a consequence, worked with a large number of ad networks. Each network introduced its own conversion SDK and reports. It was hard to analyze the overall performance and success of each campaign since ABA English had to pull separate reports from different networks, combine these together and try and figure out which marketing c

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