CASE STUDY: EVINO Democratizing Wine in Mobile-First Brazil Bringing Proven Web Marketing to MobileThe Challenge So Evino built an iOS app that gives users the full functionality of the website, but adapted for mobile devices. It launched in November 2015. But just launching the app in the Store isn’t enough to gain new customers. More than 90 percent of all apps launched in the iOS App Store don’t show up in top list rankings. Also, since Evino is selling a product most consumers wouldn’t actively search for, it’s unlikely that the app would attract many consumers just by being on the App Store. The Evino team based their mobile strategy on three pillars: To grow the audience and reach new customers, the marketing team needs to rapidly try out different types of ad campaigns t

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