Ad fraud, costing $84B in 2023 and projected to reach $172B by 2028, diminishes ROAS for advertisers by using bots and invalid clicks to generate revenue for fraudulent sources. Juniper Research emphasizes the importance of fraud mitigation platforms, which could recover $23B annually by employing techniques like IP monitoring and machine learning to identify fake traffic. Fraud Blocker, a leading software, protects over 4,000 websites by analyzing and blocking fraudulent ad traffic, improving ad performance and ROI for advertisers. The digital ad market's growth increases ad fraud risks, highlighting the need for advanced detection tools to safeguard ad spend.

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