How Nexon M leveraged Adjust’s Fraud Prevention Suite to fight fraud, free resources, and raise ROAS CASE STUDY: NEXON MThe Challenge As one of the largest gaming companies in the world, representing hundreds of millions of installs on Nexon’s global portfolio, Nexon M is a prime target for ad fraud. As the marketing team’s primary KPI is Return on Ad Spend (ROAS), the company took a proactive approach to scrubbing ad fraud from its traffic and preserving ad investments. Nexon M created a system of manual reconciliation to claw back ad money that was stolen by fraudsters. However, in 2018 more sophisticated approaches to fraud — such as Device Farms, SDK Spoofing, Click Injection, and Click Spamming — became difficult to detect and prevent using manual reconciliation alone. On

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