Copyright © 2018 CognitiveScale. @CognitiveScale | cognitivescale.com CUSTOMER One of the largest media corporations in the world PROBLEM This media giant broadcasts one of the most watched sports events of the year with some of the most coveted and expensive advertising space that runs as high as $5m per 30 second ad. Understanding how best to design the TV ad and how the ads performed was limited to publicly available metering services with limited insights. The client had to spend hours of tedious labor to hand code features for each ad and run models against those features to understand audience appeal and engagement. Although helpful, this did not provide deep insights on improving ad creative appeal and audience engagement. Additionally, their ad sales team had limited a

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