The "Creative Guidelines and Best Practices in Advertising in Gaming" provides standards for in-game advertising, focusing on balancing effective ads with preserving player experience across mobile, PC, and web-based games. It covers best practices for various ad formats like audio ads, interactive overlays, and native ads, emphasizing the importance of non-intrusiveness, ethical considerations, and compliance with regulations. The guidelines aim to standardize in-game ads, ensuring they enhance rather than disrupt gameplay.

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