Copyright © 2018 CognitiveScale. @CognitiveScale | cognitivescale.com Engage: AI-Powered Hyper-Personalized Mobile Shopping CUSTOMER Under Armour, a large manufacturer and marketer of sporting goods and apparel, and the leader in Digital Health & Fitness PROBLEM Under Armour wanted to create an immersive experience in their mobile shopping app by combining written story content with product content into a feed that would be tailored to the individual app user. The company wanted a better way to leverage all the data they had collected on users to create their desired app experience. Under Armour also sought a way to ensure the long tail of their story content was surfaced, and they believed that 1:1 targeting would help increase story exposure over time. Using real- time session

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