Copyright © 2018 CognitiveScale. @CognitiveScale | cognitivescale.com CUSTOMER One of the largest omni-channel retailers stores in the world. PROBLEM The brand wants to provide an exceptional shopping experience with relevant choices and recommendations that cater to the individual online visitor. The challenge, however, is that at least 80% of online shoppers are anonymous, making it incredibly difficult to identify the user in order to personalize the digital experiences. Of particular interest was the gamified shopping experience that used A/B testing to understand customer preferences on the mobile website. Using real-time session, the department store needed help personalizing the user’s mobile shopping experience. SOLUTION The brand decided to use CognitiveScale’s augment

Join for free to read