The Demandbase + Informa TechTarget solution enables B2B teams to confidently identify in-market accounts by combining precise, account-level and person-level intent data. This integration reduces false positives, reveals buying group members early, and enhances pipeline conversion by fueling ABM campaigns with active, permissioned contacts. With automated workflows, improved targeting, and trusted third-party insights, teams can boost efficiency and revenue. Real-world results include fewer outbound calls and dramatically improved engagement metrics, making this partnership a powerful tool for maximizing ABM effectiveness.

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