Trunk Club Scales Personalized Shopping with a Stylist in Your Pocket How the tech-savvy retailer increased stylist productivity 90% through mobile app optimization Optimizely Trunk Club is a consumer service that helps men shop without shopping. It matches its members with a personal stylist who compiles a “trunk” of clothing based on each individual’s preferences and style to help savvy men find clothes that are perfect for them without ever setting foot in a store. The company takes pride in cultivating strong personal relationships between the customer and his stylist. “We want to help these guys get dressed with confidence every day,” says Mike Cruz, Trunk Club’s Vice President of Engineering. To that end, Trunk Club makes its web and mobile experiences as personal as possible, collec

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