Vitamix creates a differentiated buyer experience for the world’s best blenders Optimizely Vitamix, a 96-year-old, family-owned, American company, has long had a reputation for great performance, durability and reliability amongst commercial chefs and home users alike. Its approach to innovation doesn’t stop with the blenders, which is also essential to delivering a world-class e-commerce experience. The company has embraced an experimentation mindset with the help of Optimizely Solutions Partner, Clearhead — part of Accenture Interactive. In doing so, the Vitamix team has been able to continually improve their digital customer experiences, increase the ROI driven by Vitamix.com, and use data to confidently inform UX decisions and designs. 13.7% Increase in order conversion rate with perso

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