631 Howard St. Suite 100 San Francisco, CA 94105 hello@optimizely.com (800) 252-9480 TEST LED TO 49% MORE CUSTOMERS ADDING PRODUCTS TO THEIR CARTS Customer Story: Fab Fab Uses A/B T est to Improve Customer Shopping Experience Shane Lapsys, a senior product manager at Fab, knows making customers smile extends beyond great products and a slick website: “As an online retailer, optimizing our customers’ experience on our site is absolutely key to executing our business objectives. Our goal is to operate a data driven product and UX strategy where customer usage and conversion statistics form a cornerstone of our development process.” Shane and his team strive to offer site visitors a hassle-free shopping expe- rience at every step along the custome

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