trivago unifies all marketing channels, creating a global single source for cross-departmental insights.
trivago unifies all marketing channels, creating a global single source for cross-departmental insights.
6 PagesINTRODUCTION trivago is a leading global hotel search platform, helping travelers find their ideal hotel – spanning 2 million hotels and 400+ booking sites – and empowering businesses to learn and grow in their thriving online marketplace. A portion of trivago’s traffic comes through its marketing efforts, and as a company, it believes that nurturing its own brand could lead to increased growth of and customer loyalty to their business. Thus, it is committed to applying its values of “unwavering focus,” “fanatic learning,” and the “power of proof” to make sure it is constantly using data to optimize its advertising practices globally. With this mentality, trivago’s Marketing team strives to continuously innovate in their own processes to improve the efficacy of their various initiat
