Pernod Ricard Implements Marketing Intelligence Platform, Gaining Unified Global View of All Marketing KPIs and In-House Programmatic Control
Pernod Ricard Implements Marketing Intelligence Platform, Gaining Unified Global View of All Marketing KPIs and In-House Programmatic Control
6 PagesPernod Ricard is a global wines and spirits conglomerate, with over €8,682 million in sales (2015/16), 6 “Brand Companies”, 80 “Market Companies”, and labels such as Absolut Vodka, Ballantine’s, Chivas Regal, Glenlivet Scotch, and Jacob’s Creek under its belt. As “Creators of Convivialité”, Pernod Ricard is dedicated to bringing people together for genuine, happy shared moments. To support this mission, operationally, Pernod Ricard has a unique policy of decentralisation, with 85 direct affiliates worldwide, allowing them to always operate closely to their consumers. This policy of decentralisation is teamed with the cardinal principle of ongoing dialogue between their brands, markets, and Headquarters (HQ), to ensure consistent values and messaging, no matter the location. With th
