INTRODUCTION Ticketmaster is the global leader in live event ticketing, driving more than 450 million ticket transactions per year. Through its exclusive partnerships with venues, artists, sports leagues, and arts and theater tours, Ticketmaster brings live event experiences to millions of fans worldwide every day. Within the organization, Ticketmaster Blue Digital provides digital media agency expertise to its arts, sports, music, promoter, and venue clients. It executes highly targeted digital marketing programs for each client to reach new fans, maximize ticket sales, and gain a better understanding of its customers. CASE STUDY: Ticketmaster leverages Datorama to connect marketing to business growth across all channels, campaigns, and clients. 1 datorama.com2 datorama.com Taki

Join for free to read