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BERNINA: New products through cross-departmental ideation

BERNINA: New products through cross-departmental ideation

HYPE Innovation
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Case Study BERNINA New products through cross-departmental ideation www.hypeinnovation.comNew products through cross-departmental ideation The company: • Independent, family-owned com- pany, developing and manufacturing domestic sewing and embroidery systems of very high quality The challenge: • No consistent way to manage ideas submitted through different channels • Lack of visibility of ideas contributed by business partners • No view of

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