INTRODUCTION Mogo Interactive is a digital marketing firm working to drive media performance and impact for leading institutions and brands. Working across North America and Canada, Mogo services a range of clients from arts/entertainment to collegiate athletics to financial services. A leader in innovative digital marketing, Mogo strives to continually utilize smart marketing technology to drive results for clients. In order to help their clients navigate the complex online advertising ecosystem with such diversity in clientele and marketing budgets, Mogo needed a scalable solution to achieve two objectives: 1. Delivering their expertise consistently across all clients 2. Deeper analytics for advanced clients to optimize for sales impact and customer loyalty Thus, the Mogo team chos

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