Case Study

Tripping.com Channels the World with Tealium for Customer-Journey Data

Tripping.com Channels the World with Tealium for Customer-Journey Data

Pages 2 Pages

CHALLENGES • Meet aggressive revenue goals • Accelerate time to market • Simplify management of 80+ pixels • Improve attribution accuracy SOLUTION • Implement the Tealium iQ ™ solution with Channel Extension for simplicity, speed, and accuracy RESULTS • Gain >$100K one-year savings from attribution accuracy • Deploy tags 24X faster, launch 4X more campaigns • Boost traffic 10% from previously untapped secondary channels CASE STUDY T ripping

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