Challenge Household Capital, a reverse mortgage loan specialist, needed to realise the value of its data through translating it into actionable intelligence that powers CX innovation. Solution The company implemented Tealium's customer data platform (CDP) todecipher and unify data to build a real-time lead nurturing ecosystem. Tealium helps Household Capital decipher datafor delightfully differentiated CX Results Tealium CDP has enabled Household Capital to rapidly address individual customer needs and run personalised lead nurture campaigns that substantially improve the conversion rate. Household Capital is an Australian-owned independent reverse mortgage loan specialist founded in 2016, with a mission to help retired Australians ‘live well at home’.

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