Danone Nutricia, a €27bn global health and nutrition company, partnered with Tealium and CHEP Network to implement a real-time customer data platform (CDP) that unifies first-party data for omnichannel personalization. By leveraging Tealium’s CDP, Danone Nutricia enhanced customer engagement, improved privacy compliance, and achieved a 418% ROI within two years, with eCommerce growth of 28%. The platform enabled data-driven marketing strategies, boosting brand performance and consumer retention. This transformation strengthened Danone Nutricia’s competitive edge in a dynamic regulatory and digital landscape, positioning it for AI-driven growth and customer-centric innovation.

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