TravelUp See A 12% Increase In Conversion By Implementing A Data-Driven Marketing Automation Strategy To Support Rapid Growth
TravelUp See A 12% Increase In Conversion By Implementing A Data-Driven Marketing Automation Strategy To Support Rapid Growth
2 Pageswww.redeye.com RedEye International Ltd. 35-38 New Bridge Street Blackfriars London EC4V 6BW Registered in England No. 4035064 www.redeye.com THE CHALLENGE TravelUp is a fast-growing travel company offering worldwide holidays and flights, featured in The Sunday Times 2018 Fast Track 100 companies. To support their rapid growth TravelUp identified that they needed to bring together all of their customer data in order to build a richer data set. This richer data set would give them the ability to understand their bookers’ behaviour, to drive personalised marketing communications to grow and retain their customer base. TravelUp was looking for a multi-channel Marketing Automation Hub to build marketing campaigns and multi-channel lifecycles. As a resource-lean business, they were
