Travelodge partnered with RedEye to enhance its CRM and marketing automation, leading to a 50% increase in email revenue. By optimizing its abandoned basket journey with a 14-stage, highly personalized email series, Travelodge improved customer engagement, with a 12% rise in unique open rates and a 15.7% increase in click rates. The campaign leveraged dynamic content, product tables, and tailored messaging to guide bookers through the purchase journey. With scalable automation and efficient management, Travelodge plans to expand this approach across other abandonment campaigns to drive further revenue growth.

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