Travel club expands customer knowledge through email Background An exclusive members only travel club were looking to reverse their falling sales trend in the UK market. Challenge Explore email marketing potential to expand consumer acquisition across the UK. Reduce client’s dependency on a single data source. Develop further consumer understanding and build an acquisition targeting strategy. Solution Carried out extensive client customer database analysis, breaking customersdown into active/inactive segments and examining the factors driving individual seasonal buying behaviour. Created four prospect test files based on client’s different customer profiles plus DLG and PDV’s own experience of travel sector audiences. Ran multi-variant testing of prospect groups and alternative email creat

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