Mobile advertising network doubles mobile display ad click-through Background Client relied on publisher profiles to identify mobile display advertising audiences. These profiles only identify broad demographics of the desired target audience. Challenge Improve client’s mobile ad targeting accuracy and user engagement across the ad network. Provide a better-performing targeting solution that a credit card client could apply across all mobile publisher sites. Solution Profiled our Consumer LifestyleTM Database to identify relevant and activerespondents to financial survey questions. DLG and PDV created a bespoke credit card switcher profile applying an index across 130 demographics, interests and lifestyle characteristics. The profile was mapped across the UK to identify geodemographic hot

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