Children’s charity boosts donation income through telemarketing Background National children’s charity looks to explore a direct donor acquisition programme to run in parallel with ongoing above-the-line campaign. Challenge Make up for the lost income from 20% of donors who leave three months after acquisition. Pinpoint the best-performing conversion channel for one-off givers who could later be converted to long-term donators Meet a target of 6% monthly prospects to donors conversion, with an average gift of £4.50. SolutionIncreased the number of committed givers through targeted outbound telephone activity. Built a targeting model by profiling the charity’s existing engaged givers against DLG and PDV’s active base of telephone survey responders. Selected lookalike prospects based on enga

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