Blue-chip financial services company doubles target customer conversion rate Background FTSE 100 financial services player was experiencing diminishing returns from door drops and direct mail. Wanted to explore new direct channels to improve its acquisition performance. Challenge To devise a lead generation programme to drive sales for a life insurance product. Target conversion for the first campaign was far above what the client had been achieving from other direct channels in recent years. SolutionImplemented a multi-channel lead acquisition campaign using online and telephone surveys. DLG and PDV’s creative team produced bespoke surveys for each channel, ensuring compliance with client approval teams and brand guidelines. Supplied an account managed, full service solution, using the Cl

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