Magazine publisher achieves 42% click-through using m-drop intelligence
Magazine publisher achieves 42% click-through using m-drop intelligence
2 PagesMagazine publisher achieves 42% click-through using m-drop intelligence Background Leading magazine publisher discovered Smartphones have high penetration amongst its existing subscribers. They wanted to run an offer-led acquisition campaign to this contact channel. Challenge Overcome client’s current mobile site limitations as it was not optimised across all devices. Match their current target cost per subscription sign-up of £150-200. SolutionDLG and PDV created a mobile-optimised m-drop intelligence campaign, expertly editing their previous video to make it suitable for mobile. Used Acorn geo-demographics to profile existing subscribers and select 200,000 from our Consumer LifestyleTM Database, with the initial 50,000 used in a test campaign. Tested multiple send times and days, with re
