Case Study
rue21 Expands Its Online Reach with the Yext Knowledge Engine
rue21 1,100+ Stores 105% Increase in overall listings presence 321,000+ Updated business decriptions With over 1,100 stores in 48 states, rue21 is the largest fast-fashion growth retailer in the United States. Headquartered just north of Pittsburgh, PA, the company has locations in shopping malls, outlets, and strip centers throughout the country. By working directly with the market, rue21 reacts instantly — producing new trends and must-have styles that don’t exist anywhere else. “We are a fast fashion retailer catering to the teen space,” explains Joel Layton, VP of Digital Marketing. “Our focus is basically 14-24 year olds, so we make our goods affordable for that demographic. ” The company has begun to expand its attention to online channels. “Now we are ramping up on all these digital