www.castleford.com.au TRANS PACIFIC ASSURANCE CASE STUDY: WEBSITE BUILD AND LEAD GENERATION2 P 03|Opportunity P 06|Solution P 11|Results P 14 |Resources CONTENTS www.castleford.com.auOPPORTUNITY An introduction to Trans Pacific Assurance 3 www.castleford.com.auABOUT TRANS PACIFIC ASSURANCE Trans Pacific Assurance is a specialist insurance provider based in Papua New Guinea. The firm’s MD, Christopher Giddings, prides himself and his company on demystifying the insurance business and building real, lasting relationships with customers. He believes that the people of PNG have traditionally got a bad deal from their insurance providers because the policies they offer are dry, confusing and poorly explained. Christopher is committed to changing that experience. Trans Pacific Assurance

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