Alpha CRC HQ St Andrew’s House St Andrew’s Road Cambridge CB4 1DL United Kingdom ? +44 (0)1223 431000 @alpha_crc Alpha CRC www.alphacrc.com A new model for localization: transadaptation and collaboration with PayPal Powering billions of secure transactions every year, PayPal is the market leader in online payment systems operating across more than 200 countries and in 26 currencies. But could it continue to drive global growth across new markets while improving the quality and value for money of its localization? This case study looks at how a game-changing new approach developed in partnership with Alpha CRC is redefining PayPal’s localization model through teams of dedicated language experts focused on transadaptation and collaboration wit

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