www.castleford.com.au TELARUS CASE STUDY: TRAFFIC, CONVERSION AND LEADS2 P 03|Opportunity P 06|Solution P 11|Results P 14 |Resources CONTENTS www.castleford.com.auOPPORTUNITY An introduction to Telarus 3 www.castleford.com.auABOUT TELARUS Telarus is a leading provider of managed networks, managed security and private cloud services for Australia and New Zealand’s SME and Enterprise markets. Since 2002, it has built an extensive portfolio of blue-chip customers from a broad range of industries. Telarus uses its website to demonstrate its expertise; tell its story; set out its full range of products and services; and generate leads for its sales team. It has some in-house marketing resource, but has limited capacity for creating content and building search, conversion and promotional

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