SUCCESS STORY Pacific Life is a worldwide financial services and insurance company offering products and services to millions of individuals and families over its 150-year history. Their marketing operations teams brought their organization together and ramped up productivity with Aprimo Productivity Management.Organizations need to be, well, organized. But as a company adapts to new circumstances over time, teams can grow apart from each other and start doing things their own way. Once a team gets used to a process—no matter how inefficient—they might resist changing that process, even if a change could mean higher productivity and more time spent on high-value projects. Challenge That was the case for Pacific Life. Three separate divisions of marketing operations were runn

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