Tradera, an Online Marketplace for Sustainable Goods, Increases Sales by 131% when Using Personalized Recommendations MARKETPLACE FOR SUSTAINABLE, USED GOODS For more information contact hello@blueshift.com T radera is laser-focused on creating a more sustainable way of life as Sweden’s largest online marketplace for used goods. The company streamlines its auction process by having a fully-integrated system that handles the full gamut of transactional processes: item auctions, payment methods, shipping alternatives, reviews, etc. Tradera wanted a powerhouse of a system to similarly handle a variety of marketing processes, and ultimately chose Blueshift for the job. THE TURNING POINT Legacy Solution Lacked Data Collection and Automation Capabilities Prior to Blueshift, Tradera was

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