Speero, Saudi’s largest marketplace increases its revenue by 25% using WebEngage for automotive a ersales, CASE S T U D YGOALS • Convert unknown visitors into known users • Encourage cart abandoners to place the order • Increase the number of orders placed CHALLENGES • Building v arious segments and figuring out the right communication • Nudging cart abandoners at the right time to complete the checkout process • Monitoring user actions at scale SOLUTION Speero leverages various capabilities like Funnel Analysis, Omnichannel Campaign Orchestration and Personalization Engine available under the WebEngage Retention Operating System to implement data-backed, highly contextual user engagement. Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to

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