Fast-Growing Online Jewelry Retailer, James Allen, Increases Engagement with Dynamic, Personalized Experiences ECOMMERCE RETAILER FOR HIGH-END JEWELRY For more information contact hello@blueshift.com J ames Allen, a leading online retailer for diamond bridal jewelry, makes the process of online ring shopping more approachable through customized search filters and unique visualization features which include a 360 degree HD video of every product. Their long purchase cycle requires the right balance of delivering tailored product recommendations, while being discreet and respectful in their approach. They needed a dynamic, fast-response marketing platform to deliver personalized messages at key moments of the customer lifecycle based on real-time site behaviors. THE TURNING POINT Di

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