Increasing Engagement with Personalized Recommendations Impact Study: Multi-brand fashion retailerinfo@madstreetden.com “The overall eCommerce growth across the Middle East and Africa is expected to reach $27 billion by 2025 1 , and the Middle East market is soon to be valued at around $69 billion USD” 2 Increasing internet penetration, and a global audience shopping online is accelerating eCommerce investments in the region. The countries have seen very high digital growth, and increasingly use the net as a channel for search and discovery. Online shopping is growing and AI-powered retail automation is expected to increase the normalization of eCommerce in the coming years. Studies show that shoppers in the Middle East—specifically from UAE (United Arab Emirates) and KSA (King

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