Tuft & Needle, the Original Online Mattress Retailer, Improves Email Revenue by 181% D2C MATTRESS AND BEDDING ECOMMERCE COMPANY For more information contact hello@blueshift.com W hen Tuft & Needle founders Daehee Park and JT Marino set out to create the world’s first direct-to-consumer mattress and bedding brand, reducing bottlenecks in the buying process like inconsistent skews, pushy sales reps, poor customer service, etc. was a top priority. Their streamlined approach was quickly noticed by more traditional sleep brands: a merger with Serta Simmons Bedding meant they’d need to rethink their technology stack in order to scale. THE CHALLENGE Using a Legacy System to Communicate with a Massive Customer Base As Tuft & Needle rapidly began to grow with the merger of Serta Simmons Be

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