TMA’s Automated Campaigns Result in 313% Increase in Sales
TMA’s Automated Campaigns Result in 313% Increase in Sales
2 Pageswww.higherlogic.com © Higher Logic. All Rights Reserved www.higherlogic.com © Higher Logic. All Rights Reserved TMA’s Automated Campaigns Result in 313% Increase in Sales CASE STUDY: The T exas Medical Association The Texas Medical Association faced a challenge with their Continuing Medical Education (CME) course series: sales of their educational resources dropped. Generating non-dues revenue is always a challenge, and online educational resources, like webinars, video series, or course materials, can be a dependable revenue stream source. But TMA noticed sales were flat and trending downward, based on its outdated and infrequent email communications. The adoption of marketing automation coupled with new campaign templates had a dramatic effect on both TMA’s sales and how they app
